20+
Years in image
9
Years heading MBC styling
8
News networks
68K
Instagram followers

Viktoria Abduly

Editor, stylist and image consultant.

Viktoria Abduly in a white shirt, black tie and long leather gloves

Swedish by birth, with 20 years of experience in fashion, styling and image consultancy. From shaping the image of leading media personalities to redefining on-screen style, Viktoria brings a unique perspective to fashion and personal identity. An editor, stylist, image consultant and mother of two who believes style is about personality, not rules.

Sky News Arabia

On air with Sky News Arabia

Her segments as head image consultant.

The newsrooms that trusted her eye

MBC & Al Arabiya

MBC & Al Arabiya

Head of the styling department

Blinx

Blinx

Image guidelines for a new generation of digital media

IMI Group

IMI Group

Head image consultant: Sky News Arabia, CNN Business Arabia, Al Ain

Private clients

Private clients

Luxury brands and people who want to be seen well

Editor-in-chief of The Event

A Dubai magazine on Instagram: fashion, openings and the people worth knowing.

Follow @the.event.dxb

Style is not what you buy. It is what you choose to leave out.

Viktoria Abduly, editor-in-chief

The Fashion Therapist

Blinx

Head of image department

Shaping visual identity and personal branding for a new generation of digital media.