Meet Simone: Saint Laurent's newest muse

All eyes are on Simone, Saint Laurent's latest handbag, capturing fashion's attention with its elongated silhouette, soft structure and unmistakable Parisian attitude.

The name Simone has been associated with French philosopher and feminist icon Simone de Beauvoir, a woman who represented independence, intellect and individuality. The bag's design also draws inspiration from Yves Saint Laurent's personal correspondence and the envelope-shaped accessories of the 1970s and 1980s.

But beyond its story, Simone reflects a growing trend: the return of the oversized, effortlessly elegant shoulder bag. After seasons of miniature accessories, fashion is embracing generous proportions, practicality and statement silhouettes that don't need to shout.

How would I wear it?

Personally, I would keep the styling simple. An oversized blazer, straight-leg denim, a crisp white shirt and a cap. That little sporty touch takes away the formality, making the whole look feel more relaxed and less uptight. For something more refined, I love the idea of pairing it with a fluid dress or relaxed tailoring.

The beauty of Simone is that it doesn't require an overly considered outfit. In fact, the less you try, the better it looks.

“A bag with presence, personality and just the right amount of attitude.”